On Windows, after configuring the database and other configuration files as essentially covered in Configure Linux Web Services (for configuring an Apache instance) you will need to modify the shard_start_cmake.bat and modify the MODE environment variable. This should point to the relative path of your build directory. By default it is configured to run the Release mode:
However if you have built and need to run the debug version of the server you change it like this:
Once your release mode is selected you simply execute shard_start_cmake.bat to start the shard services and shard_stop_cmake.bat to shut the shard down.